Practical guides, pricing benchmarks and festival data for puja committees and brands.
Two weeks after Durga Puja, the same committees put up pandals again — to a quieter, more local crowd, at a fraction of the rate. Almost nobody books it.
Diwali is the biggest festival in India and the hardest to buy inventory for, because there is no single venue. Here is where the crowds actually gather, and what it costs to reach them.
Nine consecutive ticketed nights, a young crowd that comes back every evening, and a stage. Garba events are closer to a music festival than a pandal — and priced as though they were neither.
Eleven days, thousands of mandals, and a visarjan procession that shuts down cities. Ganesh Chaturthi offers the longest sponsorship window of any Indian festival — and the most misunderstood inventory.
A planning calendar for brands targeting Indians abroad — which festivals draw crowds in which countries, when to book, and why the weekend shift changes everything.
Confirmed 2027 dates for India's major festivals, which regions each one owns, and the exact month you need to book sponsorship before inventory sells out.
