Durga Puja Sponsorship Proposal Template (Free, Copy-Paste Ready)
A complete, India-specific sponsorship proposal template for puja committees — plus sample tiers, a covering email and a WhatsApp message you can send today.
Most puja committees lose sponsors before anyone reads page two.
Not because the puja isn't good. Because the proposal arrives as a vague letter asking for "kind cooperation" — and a marketing manager cannot take that to their boss for approval.
A brand's marketing team needs three things on paper: how many people will see us, what exactly do we get, and what does it cost. Give them that clearly and you move from "donation request" to "media proposal" — a completely different conversation with a completely different budget behind it.
This page gives you the full template, free. Copy it, fill in your details, and send it today.
Why most proposals get ignored
- They ask for a donation. Donation budgets are tiny. Marketing budgets are large. Ask from the right pocket.
- No numbers. "Huge crowd" means nothing. "6,000 visitors a day for 5 days" means everything.
- No photos. The brand has no idea whether your pandal is a small lane setup or a landmark.
- One vague price. Brands want options at different levels, not a single figure.
- Too long. Two to three pages gets read. Ten pages does not.
- No clear ask. End with a specific next step, not "hope for your kind consideration."
The 7-part structure that works
1. Header — committee name, festival name and year, your logo, and one line: "Sponsorship & Advertising Proposal 2027."
2. About us — 3–4 lines. Year established, neighbourhood, what your puja is known for (theme, idol artist, awards, press coverage). Legacy builds trust fast.
3. The numbers — expected footfall per day and total, festival dates, visitor profile (families, youth, local residents, which neighbourhoods). This is the section they actually evaluate.
4. Photos from last year — 3–5 images. Include at least one close-up of a previous sponsor's branding in place. This single photo does more persuading than three paragraphs.
5. What's on offer — your ad spaces with size, position, duration and price.
6. Sponsorship tiers — Gold, Silver, Bronze. Make it easy to choose.
7. The ask and contact — one clear next step, plus name, phone, WhatsApp and email.
The template — copy this
[COMMITTEE NAME] [Festival Name] 2027 — Sponsorship & Advertising Proposal
About us [Committee name] has organised [festival] in [neighbourhood, city] since [year]. Our [year]th edition drew [X] visitors across [N] days. We are known for [theme / idol artistry / cultural programme / award or press mention].
Festival details
- Dates: [start date] to [end date], 2027
- Venue: [address / landmark]
- Expected footfall: [X] per day, approximately [Y] total
- Visitor profile: [families, young people, local residents of X, Y, Z areas]
- Programmes: [cultural evenings, competitions, community feast]
Why sponsor us Your brand will be seen by approximately [Y] visitors over [N] days, in a setting where people spend [30–60] minutes and return with family. Unlike a roadside hoarding, festival branding is seen in a positive, high-attention moment — and photographed and shared by visitors.
Advertising opportunities
- Entry gate / arch branding — [size], main entrance, full festival — ₹[amount]
- Stage backdrop — [size], cultural programme stage — ₹[amount]
- Main hoarding — [size], road-facing — ₹[amount]
- Food stall / kiosk space — [size], [N] days — ₹[amount]
- Pillar / pole branding — [N] units — ₹[amount] each
- Entry pass / coupon branding — [N] passes — ₹[amount]
- Prasad packet branding — [N] packets — ₹[amount]
- Cultural programme announcement — [N] mentions daily — ₹[amount]
Sponsorship packages
- Gold — ₹[amount]: entry gate branding + stage backdrop + daily announcements + logo on all publicity + [N] entry passes
- Silver — ₹[amount]: main hoarding + stall space + logo on publicity + [N] entry passes
- Bronze — ₹[amount]: pillar branding + entry pass branding + logo on banner
What we commit to
- Your branding installed exactly as agreed, before [date]
- Photographs of your branding in place, sent within [N] days of the festival
- A short post-festival report with dates, estimated footfall and placement photos
Next step We would be glad to walk you through the pandal layout and confirm availability. Slots are allocated first-come and premium positions are limited.
Contact [Name], [Designation] 📞 [phone] · 💬 WhatsApp [number] · ✉️ [email] [Committee address]
Covering email you can send
Subject: Advertising opportunity — [Festival Name] 2027, [X] visitors expected Dear [Name], I'm [your name] from [committee name], which has organised [festival] in [neighbourhood] since [year]. This year we expect around [X] visitors per day across [N] days. We're offering a limited number of on-ground advertising spaces — entry gate branding, stage backdrop, stall space and hoardings — starting from ₹[amount]. I've attached our proposal with last year's photographs and full details. We'd be happy to hold a position for you while you decide. Would you have 10 minutes this week for a quick call? Warm regards, [Name] · [phone] · WhatsApp [number]
WhatsApp message for local shops
Namaskar [Name] ji. I'm [your name] from [committee name] — we organise [festival] at [location] every year. This year we expect around [X] visitors daily over [N] days. We have advertising spaces available — gate branding, banners and stall space — starting ₹[amount]. Sharing last year's photos here 📷. Would you be interested? Happy to visit and show you the spot.
Short, specific, with photos attached. That's what gets replies.
Five things that make a proposal convert
- Send it early. Brands finalise festive budgets 2–4 months before the festival. For Durga Puja that means June–August.
- Attach photos, always. Especially last year's sponsor branding in place.
- Offer three tiers. Most brands pick the middle one — which is usually more than they'd have offered unprompted.
- Name a real deadline. "Premium positions confirmed by [date]" creates honest urgency.
- Follow up twice. Most sponsorships close on the second or third contact, not the first.
Frequently asked questions
Should the proposal be a PDF or a printed document?
PDF for email and WhatsApp — it's what gets forwarded internally. Carry 5–10 printed copies for local shop visits, where paper still works better.
How long should it be?
Two to three pages. If you need more room, put extra photos in an annexe rather than more text.
Should we mention other sponsors?
Yes. Naming last year's sponsors is social proof — it tells a new brand that others already trusted you and got value.
What if we're a new committee with no history?
Lead with the neighbourhood and the crowd instead of legacy. Be upfront that it's your first or second year and price accordingly — many local brands like backing something new.
Should we send it in English or the local language?
Match the recipient. Local shops respond better in Bengali or Hindi; regional and national brand offices usually expect English. Keep both versions ready.
Do we need GST or a registration to accept sponsorship?
Small local sponsorships are often handled simply, but a registered committee with a bank account and PAN can accept larger corporate payments far more easily. Check with your accountant for your situation.
Skip the paperwork entirely
A proposal only reaches the brands you already know. Listing your puja online means brands searching for festivals to sponsor find you — with your footfall, your photos and your prices already visible.
**List your puja free on PujaSathi** — add your committee, ad spaces and last year's photos in about five minutes.
Related: [How to Get Sponsorship for Your Durga Puja](/blog/how-to-get-sponsorship-for-durga-puja) · [Browse festivals open for sponsorship](/festivals) · [More guides for puja committees](/blog/category/for-puja-committees)
